By Peace Udugba -The daily torch media
Leading food and beverage manufacturer, Rite Foods Limited, has encouraged Nigerians to use this year’s Valentine’s Day as an opportunity to embrace love, unity, and meaningful connections.
Valentine’s Day, celebrated globally as a season of love in all its forms, offers a moment to pause, reconnect, and create lasting memories. The company urged consumers to transform everyday experiences into memorable celebrations through acts of kindness, bonding, and shared joy.
As part of the celebration, Rite Foods is spotlighting its portfolio of trusted and award-winning brands, including Bigi Carbonated Soft Drink, Bigi Premium Drinking Water, Sosa Fruit Drink, Fearless Energy Drink, Rite Spicy Beef Sausage Roll, and Bigi Beef and Bigi Flex Sausage Rolls. The company noted that all its products are manufactured in state-of-the-art facilities using advanced technology that meets global quality standards.
Speaking on the significance of the season, the Managing Director and Chief Executive Officer of Rite Foods Limited, Mr. Seleem Adegunwa, described Valentine’s Day as more than a romantic celebration, saying it represents the shared moments that strengthen families, friendships, and communities.
“Valentine’s Day reminds us that love is found in the moments we share, both big and small,” Adegunwa said. “At Rite Foods, we believe every moment is the Rite Time to Celebrate. Through our products, we aim to make these moments more refreshing and memorable as Nigerians celebrate love, relationships, and togetherness.”
Similarly, the Head of Corporate Affairs and Sustainability at the company, Ekuma Eze, reaffirmed Rite Foods’ commitment to delivering quality, innovation, and value that align with special occasions and everyday celebrations.
“Our brands are designed to be part of life’s special occasions and daily moments,” Eze stated. “Whether shared with family, friends, or loved ones, Rite Foods remains a trusted companion that refreshes, energises, and brings people together, making every moment the Rite Time to Celebrate.”
He added that the consistent recognition and awards received by the company reflect its dedication to excellence, innovation, and consumer satisfaction.
As Valentine’s Day celebrations continue across the country, Rite Foods says it remains committed to promoting love, connection, and shared joy among Nigerians.
