By Peace Udugba
…Records five-place leap as brand strength and consumer recognition continue to grow
Rite Foods Limited has strengthened its position among Nigeria’s leading homegrown brands, rising five places from 22nd position in 2025 to 17th in the 2026 Top 50 Brands Nigeria Ranking.
The achievement marks the company’s entry into Nigeria’s top 20 most recognised brands, reflecting its growing influence in the country’s competitive consumer market.
The latest recognition represents another milestone in Rite Foods’ growth journey, driven by sustained investments in product quality, innovation, technology and consumer engagement.
Since its debut on the ranking, the company has maintained an impressive upward trajectory, moving from 50th position in 2021 to 44th in 2022. In 2023, it climbed to 30th position, emerging as the highest-gaining brand with a 14-place improvement.
It subsequently advanced to 27th position in 2024, 22nd in 2025 and 17th in 2026, representing an overall 33-place rise from its debut position. Its brand strength score also increased by five per cent year-on-year to 58 per cent.
The 2026 ranking featured 27 Nigerian brands and 23 multinational brands among the top 50, highlighting the growing competitiveness of indigenous businesses. Rite Foods also secured fourth position in the Brand Nigeria Mentality category, behind Dangote, MTN and OPay.
For the Nigerian-owned food and beverage manufacturer, the achievement reflects its commitment to producing quality products, embracing technological advancements and developing brands that respond to the changing preferences and lifestyles of Nigerian consumers.
This commitment is reflected in its growing portfolio, which includes LIDA Malt Classic, its recently introduced malt beverage; Bigi Carbonated Soft Drinks, available in 13 variants; Bigi Table Water; Fearless Energy Drink; Sosa Fruit Drink; Rite Spicy; and Bigi and Bigi Flex Sausage Rolls.
Through these brands, the company continues to serve different consumer segments and everyday consumption needs, strengthening its presence in Nigeria’s food and beverage industry.
At a time when local manufacturers face significant economic and operational challenges, Rite Foods’ continued growth also underscores the role of indigenous manufacturing in driving economic development.
Its investments in production facilities, technology, distribution infrastructure and local expertise have supported business expansion while creating value across its network of employees, suppliers, distributors and retailers.
Speaking on the achievement, the Managing Director and Chief Executive Officer of Rite Foods Limited, Mr Seleem Adegunwa, attributed the company’s steady rise to its commitment to quality, technological advancement and the development of a product portfolio capable of competing favourably on the global stage.
He said the recognition reflected the collective dedication of the company’s employees, the continued confidence of consumers and partners, and the resilient Nigerian spirit that inspires the organisation to continually raise its standards.
Adegunwa reaffirmed that Rite Foods’ vision remained anchored on quality, innovation and community impact, which he described as the principles guiding its ambition to build a resilient and globally competitive Nigerian enterprise.
The 2026 Top 50 Brands Nigeria Ranking was unveiled at the Brand Nigeria Leadership Forum in Lagos. The ranking assesses brands using indicators such as consumer recall, sentiment, engagement and other measures of brand strength to determine their visibility, relevance and standing among Nigerians.
For Rite Foods, its entry into the top 20 represents more than an improvement in ranking. It underscores the confidence it has built among consumers, the relevance of its products and its consistent commitment to delivering value.
As the company continues to expand its operations and strengthen its product portfolio, the latest recognition reinforces its ambition to build brands that resonate with consumers, compete beyond Nigeria’s borders and contribute meaningfully to the country’s economic and industrial growth.
Tags: Rite Foods, Seleem Adegunwa, Top 50 Brands Nigeria, Nigerian brands, Bigi, Fearless Energy Drink, LIDA Malt, Nigerian manufacturing.
