L–R: Winner, Yusuf Najimdeen; Winner, Jennifer Sunday; Managing Director and Chief Executive Officer, Nestlé Nigeria Plc, Wassim Elhusseini; Winner, Nwojiji Chukwu Emeka; Category Lead, NESCAFÉ, Jean-Pierre Duplan; and Winner, Ani Ikechukwu Olalanya, during the presentation ceremony of the NESCAFÉ Next Level Promo.
By Peace Udugba
NESCAFÉ, one of Nigeria’s leading coffee brands, has concluded its NESCAFÉ Next Level Promo, rewarding more than 41,000 consumers nationwide in a campaign aimed at celebrating customer loyalty while supporting entrepreneurship.
The promotion, which ran from April to June 2026, encouraged consumers to purchase a promotional sachet of NESCAFÉ Original 3-in-1, reveal a unique code, and enter for a chance to win airtime, cash prizes, and entrepreneurial support.
According to the company, the campaign attracted more than 240,000 entries, with four grand winners emerging from different parts of the country to receive business grants and professional tools to help grow their businesses.
The grand winners are Yusuf Najimdeen from Plateau State, Jennifer Sunday from Kaduna State, Nwojiji Chukwu Emeka from Ebonyi State, and Ani Ikechukwu Olalanya from Lagos State.
In addition to business grants, the winners received professional equipment tailored to their respective trades, including software development, make-up artistry, photography, and fashion design. They also gained access to specialised masterclasses designed to strengthen their entrepreneurial skills and expand their businesses.
Speaking on the initiative, the Managing Director and Chief Executive Officer of Nestlé Nigeria Plc, Wassim Elhusseni, said the promotion reflects the company’s commitment to improving lives and creating meaningful value for consumers.
“At Nestlé, our purpose is to enhance the quality of life for everyone, today and for generations to come. While we deliver on this purpose through the nutritious, high-quality products we provide, we also strive to create meaningful value for our consumers and the communities we serve.
“The NESCAFÉ Next Level Promo is one of the ways we express this commitment by rewarding the loyalty and trust of our consumers while supporting their aspirations with opportunities that can make a lasting difference,” he said.
Also speaking, Jean-Pierre Duplan, Category Lead, Coffee, Nestlé Nigeria, said the promotion was created to encourage Nigerians pursuing their entrepreneurial dreams.
“At NESCAFÉ, we understand that behind every cup is someone pursuing a goal, building a business or working towards a better future. The NESCAFÉ Next Level Promo was designed to reward the loyalty of our consumers while providing meaningful support that empowers them to take the next step in their entrepreneurial journey.
“It reflects our belief that when ambition is supported with the right opportunities, great things can happen,” he said.
One of the grand prize winners, Jennifer Sunday from Kaduna State, described the experience as life-changing.
“When I bought a sachet of NESCAFÉ, I never imagined it would change my life. Today, I have received a business grant, a professional make-up kit and the opportunity to learn from industry experts through a masterclass.
“This experience has given me hope and renewed my confidence to keep building my business. I sincerely thank NESCAFÉ for this incredible opportunity,” she said.
As part of the grand finale activities, the winners visited Nestlé Nigeria’s Agbara Factory, where they toured the production facility and gained first-hand insight into the company’s manufacturing processes and quality standards.
Nestlé said the conclusion of the NESCAFÉ Next Level Promo marks another milestone in the brand’s efforts to empower young Nigerians. The company noted that the campaign complements its broader youth empowerment initiatives, including the My Own Business (MYOWBU) programme, which equips aspiring entrepreneurs with the skills, confidence, and opportunities needed to build sustainable businesses.
The company reaffirmed its commitment to rewarding consumer loyalty while creating opportunities that enable young Nigerians to pursue their ambitions with confidence.
