By Peace Udugba
MTN Nigeria continued its 2025 Y’ello Care initiative with impactful digital skills training events for youths in both Ikeja and Ikorodu, Lagos State. This June, over 100 young Nigerians gathered at KingsWord International Church, Ikeja, for an interactive session as part of the Y’ello Care 2025 program, which ran from June 1 to July 21. The event featured workshops on personal branding, employability skills, and digital marketing.
David Onochie, Manager of Business Operations, Strategy & Innovation at MTN Nigeria, led the first session, emphasising: “85% of job opportunities are filled through networking, not just skills. Attention is the new currency. Your online presence can open doors before you even submit a CV.” Participants learned to optimise LinkedIn profiles and align their digital footprints with career aspirations.
Ibilola Ogunnaike, Public Relations Advisor at MTN Nigeria, conducted the digital marketing workshop, stating: “Your smartphone is your office,” and “Brands didn’t just grow by virality or luck; they mastered the art of engagement.”
A highlight was the handover of two HP desktop computers to the church, with Senior Pastor Olaleye Dada calling it “a seed for generational change.” Youth representatives Mokoreoluwa Olowonyo and Eyitayo Okunlenu joined in receiving the donation. In appreciation, the church presented MTN with a gift box.
An attendee remarked, “I never knew a social media page could be a portfolio for future jobs. Now I see how to turn my hobbies into opportunities.”
Meanwhile, in Ikorodu, MTN held a similar outreach at New Birth Baptist Church. Wallace Omobhude, Manager, Digital Services at MTN Nigeria, told the youths: “Key leadership principles include being mindful of how colleagues perceive you, caring about your reputation, striving for excellence without excuses, maintaining a positive, solution-oriented mindset, clearly articulating your value proposition, and recognising your top skills and accomplishments.” He also outlined a 30-day strategy for job seekers, centered on intentionality, refining digital presence (especially on LinkedIn), and tailoring CVs.
Miss Praise Ajani, a PR expert, focused on LinkedIn and CV optimisation, urging participants to “actively engage on the platform by reposting and interacting with content that aligns with their goals and interests.”
Rev. Dr. Oyerinde Adegbola, resident pastor, thanked MTN: “We appreciate MTN Nigeria for this great event. We also thank them greatly for the donation of two complete desktop computer sets to the church. This will support the development of our youth church. Thank you, MTN.”
With youth unemployment rates remaining a challenge, MTN’s Y’ello Care 2025 aims to empower 10,000 youths nationwide, reinforcing its commitment to bridging Nigeria’s digital divide
