By Peace Udugba — The Daily Torch Media
Fearless Energy Drink, a brand from Rite Foods Limited, has supported emerging musical talents at Felabration 2026 through rap, music and dance challenges designed to promote creativity and self-expression.
The activities took place at the New Afrika Shrine in Lagos during the annual festival celebrating the life and legacy of Afrobeat pioneer, Fela Anikulapo-Kuti.
The 2026 edition, themed “Who Are You?”, focused on individuality, identity and self-expression, reflecting the Fearless brand philosophy, “I CAN, I AM,” which encourages people to embrace their uniqueness and express themselves confidently.
As the festival’s energy drink brand, Fearless participated in the week-long celebrations by supporting competitions that provided emerging performers with opportunities to showcase their abilities, interact with music lovers and compete for prizes.
Rap Contest Showcases Emerging Artists
The rap competition featured Albright, Owocho, TonyCanon, Kashvegas, Ihuneyo, Marshal and Evergreen, among other emerging performers.
The festival also featured performances by Lufemi & D Afrikanas, Tobi Majeek and Da Seed, Scott Martins and The Electrified, and Afroblackish.
Their performances blended contemporary sounds, hip-hop and Afrobeat, highlighting the diversity and creativity of Nigeria’s music industry.
Through its Fearless Classic and Fearless Red Berry variants, the brand engaged festivalgoers at an event that celebrates originality, artistic freedom and the courage to stand apart.
Beyond brand visibility, the initiative provided a platform for emerging talents to showcase their skills and connect with a broader audience.
Brand Aligns With Fela’s Legacy of Self-Expression
The partnership reflects a shared emphasis on individuality and creative freedom between Fearless Energy Drink and Felabration.
Fela Anikulapo-Kuti used his music to challenge established conventions and express his views on social justice, equality and freedom. Felabration continues to celebrate his cultural influence by bringing together established musicians, emerging performers and music enthusiasts.
Speaking on the brand’s participation, Olaniyi Aderuku, Brand Manager, Fearless Energy Drink at Rite Foods Limited, said the festival provided an opportunity to connect the brand’s philosophy with a cultural platform that celebrates originality and creative expression.
“Fearless is built around the spirit of ‘I CAN, I AM’—believing in yourself, owning your individuality and having the confidence to express who you are. Felabration embodies much of that spirit,” Aderuku said.
He noted that Fela’s determination to express himself through music made the festival a natural fit for the brand’s philosophy.
According to him, supporting an event that celebrates Fela’s legacy while providing opportunities for emerging performers reinforces Fearless Energy Drink’s commitment to creativity and self-expression.
Aderuku added that the brand would continue to explore opportunities to connect with consumers through entertainment and cultural experiences that reflect its values.
The participation of Fearless Energy Drink at Felabration 2026 highlighted the role of brand partnerships in creating platforms for young and emerging performers while connecting businesses with Nigeria’s vibrant entertainment and cultural scene.
Through its support for music, rap and dance challenges, the brand reinforced its “I CAN, I AM” message, encouraging individuals to embrace their identities and express their potential.
Tags: Fearless Energy Drink, Rite Foods, Felabration 2026, Fela Anikulapo-Kuti, Nigerian Music, Emerging Artists, Lagos Entertainment
