By Peace Udugba
Infinix has officially launched the HOT 70 Pro smartphone in Nigeria, introducing a device that combines artificial intelligence (AI), 5G connectivity, IP68 dust and water resistance, and a new interactive feature known as the Active Matrix Cube.
The launch follows the company’s “Be Seen. Be Hot.” campaign and the unveiling of award-winning music star Qing Madi as the brand ambassador for the HOT 70 Pro, reinforcing Infinix’s focus on Nigeria’s youth market.
Designed for students, content creators, professionals and digital enthusiasts, the HOT 70 Pro offers a blend of performance, intelligent software and creative tools aimed at enhancing productivity and self-expression.
One of the device’s standout innovations is the Active Matrix Cube, an interactive display that goes beyond traditional notification lights. It allows users to personalise lighting effects, create pixel-style animations and customise alerts for incoming calls, charging status, music playback and other notifications.
The feature also supports NFC Touch Transfer, enabling users to share customised pixel art and animations with compatible devices.
To improve durability, the HOT 70 Pro comes with IP68 dust and water resistance, providing protection against accidental spills, rain and other everyday situations. This makes it suitable for users who frequently create content outdoors or in challenging environments.
The smartphone also introduces several AI-powered productivity tools tailored to students and young professionals. These include FlashMemo for capturing lecture notes, Mind Hub for organising ideas, Scan-to-Document for digitising handwritten notes, AI Search, AI Class Timetable, AI Writing Assistance, AI Translation, and the Folax AI Assistant.
According to Infinix, these features are designed to help users manage academic work, improve productivity and simplify everyday tasks.
Powered by a MediaTek Dimensity 5G processor, the HOT 70 Pro delivers fast performance and seamless 5G connectivity for streaming, gaming, video uploads, virtual learning and large file downloads.
The device also features UltraLink, a communication technology that enables compatible devices to remain connected over extended distances even in areas with weak or unavailable mobile network coverage.
For photography enthusiasts, the smartphone is equipped with a 50-megapixel Sony IMX882 AI camera, supported by AI imaging tools for enhanced photography and content creation. It also features a high-refresh-rate display for smoother scrolling and gaming, alongside a long-lasting battery with fast-charging capability.
Speaking on the launch, Infinix said the HOT Series has continued to evolve by combining style, innovation and affordability, with the HOT 70 Pro representing the latest step in delivering advanced technology to young consumers.
The company noted that the smartphone is designed to encourage users to express themselves, stay connected and maximise their creativity without compromising performance.
The Infinix HOT 70 Pro is now available nationwide through authorised Infinix retail outlets, brand stores and leading online shopping platforms across Nigeria.
Consumers can also obtain more information through Infinix Nigeria’s official website and social media platforms.
