By Peace Udugba
Coca-Cola has announced plans to reintroduce its popular ‘Share-a-Coke’ campaign, where customers can find various names on Coca-Cola bottles and cans.
In a statement on Monday, the company said the brand relaunch would take personalisation and shareability to an unprecedented scale, offering a fresh experience for a new generation and pushing the boundaries of innovative brand engagement.
First launched in 2011, the campaign replaced the iconic Coca-Cola logo with popular names—an industry-first in personalisation.
This time, the brand aims to encourage consumers to “share a Coke” with friends, celebrating friendship and creating lasting memories.
The campaign will focus on Gen Z, who were mostly children when the original campaign debuted in 2011. Coca-Cola said research shows that 72% of Gen Z crave authenticity and seek real, meaningful connections, which the new campaign targets.
Valerie Odubogun, Director, Frontline Marketing, Coca-Cola Nigeria, said:“In today’s digital world, it is important to celebrate the unique bonds of friendship. ‘Share a Coke’ reminds us that memories happen when we come together and experience the real magic of human connection. Those spontaneous moments of laughter and stories, shared over a Coca-Cola, make life special.”
The relaunch includes a unique customisation platform, offering more name options and allowing consumers to personalise their bottles or cans as a thoughtful gift for friends, family, or loved ones.
The company added that in a world filled with fleeting digital interactions, sharing a Coke provides a tangible way to show care.
“While digital spaces keep us connected, it’s real-life moments that create lasting memories. Yet, physical ‘third spaces’ where these connections thrive are declining. ‘Share a Coke’ is about reviving those shared experiences and celebrating the power of togetherness,” the statement read.
For details on the campaign or to locate customisation points, consumers can visit Coca-Cola’s website or follow @CocaCola_NG on Instagram and X.
