By Peace Udugba -The Daily Torch Media
The familiar rhythm of lectures and daily campus routines ground to a sudden halt at Yaba College of Technology (YABATECH) in Lagos, making way for an explosion of music, dance, and creative energy. Over three days, the campus transformed into a vibrant talent hub as it hosted the Soundcity OnTour experience, powered by Rite Foods Limited’s flagship brands, Bigi Carbonated Soft Drink and Fearless Energy Drink.
From September 15 to 17, students traded their notebooks for the spotlight, stepping into a multi-day celebration designed to showcase Nigeria’s next generation of stars. Campus activations set the energy early, building anticipation before aspiring musicians took center stage in the high-stakes Bigi Music Competition. Contestants clashed in a display of diverse genres and vocal styles, all vying for the ultimate prize: ₦1 million, the title of YABATECH campus winner, and a direct path to the national stage.
The energy escalated with the Fearless Dance Challenge, giving student dancers an arena to show off bold choreography, quick footwork, and undeniable confidence.
The excitement reached a fever pitch on September 17 during the Soundcity OnTour grand concert. A powerhouse lineup of Nigerian music icons and rising stars—including Mr. P, Slimcase, Tariq, Syemca, Modola, Kodee, Duuwa, and Rukmani—took over the stage, delivering dynamic performances that kept thousands of students singing and dancing well into the night.
Speaking on the drive behind the initiative, Ekuma Eze, Head of Corporate Affairs and Sustainability at Rite Foods Limited, highlighted the company’s vision for youth empowerment:
“Young people are not waiting for culture to happen; they are creating it every day. Through the Bigi and Fearless brands, we want to meet them where that creativity is most visible and give them platforms where they can express themselves, discover their capabilities, and connect with opportunities beyond the immediate moment.”
More than just a concert, the Soundcity OnTour YABATECH stop delivered a high-octane launchpad for student talent. For three unforgettable days, academics took a back seat, the stage belonged entirely to the students, and YABATECH made every single moment count.
