By Peace Udugba.
In a bid to unearth and nurture the next generation of Nigerian talent, MTN Nigeria has launched its latest initiative, Next Afrobeats Star (NAS), a nationwide music competition with a prize package worth over N150 million. This initiative is a testament to MTN’s commitment to investing in young Nigerians and providing them with platforms to showcase their talents.
A Legacy of Empowerment
MTN’s history of empowering young Nigerians is impressive. From launching reality shows that produced some of Africa’s biggest stars to funding scholarships and nationwide athletics, the company has consistently demonstrated its dedication to the next generation. Here are five ways MTN has backed young Nigerians:
MTN Project Fame West Africa:
music reality show launched the careers of stars like Iyanya and Chidinma, providing them with training, exposure, and lucrative prizes.
MTN MUSON Music Scholars Programme:
Since 2006, this program has offered fully funded two-year diplomas to musically talented young Nigerians, producing 457 graduates, including renowned musicians and music producers.
MTN CHAMPS:
This grassroots athletics program has engaged over 21,500 athletes from more than 1,300 schools, providing structured competition and professional training to discover and nurture Nigeria’s next generation of Olympians.
MTN mPulse Spelling Bee:
This initiative has attracted thousands of primary and secondary school children, nurturing literacy, confidence, and ambition, while awarding millions in scholarships and tech rewards.
MTN Sponsorship of Music Concerts:
MTN has fueled Nigeria’s live music culture, backing headline shows for superstars and creating youth-driven platforms to showcase emerging talent.
The Next Afrobeats Star:
With Next Afrobeats Star, MTN is offering aspiring artists the opportunity of a lifetime to be mentored, discovered, and launched onto the global stage. To join the NAS train, simply text ‘NAS’ to 13013. Don’t miss your chance to be the next Afrobeats sensation!
