By Peace Udugba
The Macallan has officially unveiled Adekunle Gold as its Brand Ambassador in Nigeria, marking the beginning of a partnership built on shared values of craftsmanship, excellence, legacy and intentional creativity.
The announcement follows the successful nationwide unveiling of The Macallan’s Timeless Collection across Lagos, Abuja and Port Harcourt, signalling a new chapter in the brand’s cultural journey within Nigeria.
The official unveiling took place during The Macallan Timeless Collection launch held on Friday, April 17, 2026, at The Anthonia by Civic Centre in Ikoyi, Lagos. The event attracted guests from the entertainment, business, culture and media sectors for an immersive evening celebrating the introduction of the brand’s redesigned Double Cask and Sherry Oak Collections.
What many attendees experienced as an evening of whisky, music and storytelling also became the public reveal of a partnership that had quietly evolved over the past year.
The relationship between The Macallan and Adekunle Gold developed through a series of cultural engagements that began in April 2025 with an intimate Coco Money dinner party hosted at Kaly Restaurant in Victoria Island, Lagos. The collaboration later expanded through The Macallan’s integration into Adekunle Gold’s “Coco Money” music video and its launch experience in July, before extending into celebrations surrounding his “Fuji” album release in October.
Over time, what started as subtle cultural alignment evolved into a partnership grounded in authenticity, artistry and a shared commitment to creating lasting experiences.
Speaking on the partnership, Adekunle Gold said the collaboration reflects shared values of craftsmanship, excellence, legacy and intentional creativity.
“This partnership is rooted in shared values, craftsmanship, excellence, legacy, class and the beauty of taking time to create something meaningful. Everything I create, whether through music, culture or storytelling, is built with intention, and that is what makes this relationship with The Macallan feel both natural and deeply authentic. We both understand that timeless work is never rushed, and I am excited about what we will build together,” he said.
For The Macallan, the partnership represents a deliberate alignment with influential voices whose journeys and cultural impact embody the values the brand has upheld for generations.
Speaking on the significance of the partnership, Hammed Adebiyi, Senior Brand Manager, Nigeria and West and Central Africa at Edrington, said Adekunle Gold embodies the intentionality, creativity and excellence associated with The Macallan brand.
“As Brand Ambassador, Adekunle Gold will play a central role in shaping The Macallan’s cultural storytelling in Nigeria through curated consumer experiences, creative collaborations, hospitality engagements and content-led initiatives designed to deepen the brand’s connection with a new generation of discerning luxury consumers,” Adebiyi added.
Founded in 1824, The Macallan is globally recognised for its single malt Scotch whiskies and remains one of the world’s leading luxury spirits brands. In 2018, the company opened its award-winning Speyside distillery in Scotland, inspired by the surrounding Scottish landscape and located near Easter Elchies House, regarded as the spiritual home of the brand.
