By Peace Udugba
Public relations and strategic communications firm, That Good Media (TGM), has announced plans to launch TGM Academy, Nigeria’s first institution dedicated exclusively to the professional training and development of talent managers.
The Academy, scheduled to commence operations in September 2026, aims to equip aspiring and practising talent managers with the knowledge, skills and industry exposure required to support the rapid growth of Nigeria’s creative economy.
Ahead of the official launch, TGM will host the Talent Management Leadership Roundtable on July 28, 2026, at Abora Suites, Eko Hotel and Suites, Victoria Island, Lagos.
The roundtable is being organised in partnership with the Lagos State Ministry of Tourism, Arts and Culture, Megowa—a digital platform connecting Nollywood talent with industry opportunities, training and resources across Africa—and the French Consulate, led by His Excellency Marc Fonbaustier.
The invitation-only event will bring together senior talent managers, entertainment executives, brand leaders, diplomats, media executives, creatives, cultural institutions and other key stakeholders shaping Nigeria’s creative industry.
With the theme, “Talent Management as Critical Infrastructure for Cultural Exchange and the Creative Economy,” the forum will examine the growing importance of talent management in fostering commercial growth, international partnerships and cultural exchange.
Organisers noted that although Nigeria has become one of Africa’s leading creative hubs, producing globally recognised artists, actors, filmmakers and digital creators, the talent management profession has lacked structured education, recognised standards and dedicated capacity-building platforms.
According to TGM, the Academy was established to bridge this gap by professionalising talent management as a viable career path while developing globally competitive professionals capable of supporting Nigeria’s expanding creative ecosystem.
The leadership roundtable will provide a platform for discussions on the future of talent management, focusing on how professional managers contribute to the long-term success of creatives, the expectations of brands before entering partnerships, and strategies for building trusted relationships with corporate organisations.
Participants will also explore how diplomatic missions and international cultural institutions engage with the creative sector through cultural exchange programmes, festivals and international collaborations, as well as the competencies and ethical standards required for Nigerian talent managers to compete globally.
Insights from the discussions will help shape the curriculum, partnerships and learning framework of TGM Academy before its official launch.
The event will also serve as the launch of the TGM Academy Scholarship Fund, an initiative designed to ensure that financially disadvantaged but talented aspiring managers have access to world-class professional education.
Through the scholarship programme, corporate organisations, development agencies, diplomatic missions, foundations and industry leaders will be encouraged to sponsor deserving participants, promoting a more inclusive talent management ecosystem.
In addition, TGM will formally introduce Megowa, a digital platform created to connect talent, managers, brands, cultural institutions and international stakeholders through a trusted professional network. The platform is expected to complement the Academy by providing graduates with access to international opportunities, strategic partnerships and global creative markets.
According to the organisers, discussions with diplomatic missions and international organisations will also explore how the platform can facilitate cross-border collaborations, strengthen cultural exchange and enhance Nigeria’s presence within the global creative industry.
TGM said the establishment of the Academy marks a significant milestone in the evolution of Nigeria’s creative economy by positioning talent management as a recognised profession and creating the institutional framework needed to nurture the next generation of creative industry leaders.
That Good Media is a 360-degree public relations and strategic communications agency with expertise in talent management, influencer sourcing, personal branding, media relations and reputation management.
The company is led by its Chief Executive Officer, Toyosi Etim Effiong, and provides strategic communication solutions across Nigeria’s business and creative sectors.
