By Peace Udugba — The Daily Torch Media
Rite Foods Limited has rewarded 652 retailers across four regions in Nigeria with cash prizes and household appliances under its Awoof Retail Flap Promo.
The promotional campaign, which ran from March to June 2026, saw retailers redeem 259,306 flaps collected from mega cartons of participating Rite Foods products, including Rite Spicy Beef Sausage.
The rewards comprised ₦6 million in cash prizes and hundreds of household appliances worth millions of naira. Six top retailers emerged as cash-prize winners, receiving ₦1 million each, while 646 other winners received various household items, including electric kettles, blenders, microwaves, rechargeable fans, gas cookers, freezers, washing machines, and 1.5HP inverter air conditioners.
The promotion covered four major operational zones: Port Harcourt, Benin, Lagos, and the South-West, with all 652 prizes already presented to the successful retailers. Benin recorded the highest number of winners with 251 prizes, followed by Port Harcourt with 245, the South-West with 84, and Lagos with 72.
Under the initiative, retailers who sold eligible Rite Foods products were able to collect the flaps attached to the mega cartons and redeem them for prizes.
The company stated that the initiative was designed to recognize and reward retailers who play an essential role in making its products available to consumers across the country.
Speaking on the promotion, the National Sales Manager (Bakery & Modern Trade) at Rite Foods Limited, Rotimi Okunola, said the campaign was the company’s way of appreciating retailers for their contributions to the business.
“Our retailers are an important part of our journey to consumers. Every day, they put in the work to make our products available where people shop and buy. The Awoof Promo was our way of recognizing that effort and giving something back to the people who help keep our brands within reach,” Okunola said.
The company described the Awoof Retail Flap Promo as more than a conventional reward campaign, noting that it provided an opportunity to return value to trade partners who help move products from factory floors to shop shelves and ultimately to consumers.
With the successful redemption of more than 259,000 flaps and the distribution of all 652 prizes, Rite Foods reaffirmed its commitment to maintaining strong relationships with retailers across its national distribution network.
Tags: Rite Foods, Awoof Promo, Rite Spicy Beef Sausage, Retailers, Nigerian Businesses, Promotions, Cash Prizes, Consumer Goods, FMCG, Business News
