By Peace Udugba
MTN Nigeria has celebrated the successful conclusion of its 2026 25 Days of Y’ello Care employee volunteerism initiative with an impact showcase, highlighting the contributions of staff volunteers and reaffirming the company’s commitment to improving lives across underserved communities in Nigeria.
The event, held at the MTN Rooftop in Ikoyi, Lagos, marked the culmination of the company’s flagship employee volunteer programme, which was extended from its traditional 21-day duration to 25 days this year to commemorate MTN Nigeria’s 25th anniversary.
Throughout the campaign, employees went beyond financial donations by volunteering their time, skills and expertise, while some also donated blood in support of healthcare initiatives, demonstrating the company’s commitment to making a lasting social impact.
As part of the nationwide outreach, MTN volunteers provided free medical services at Badore Market in Ajah, Lagos, where traders received screenings for hypertension, diabetes and other non-communicable diseases. Beneficiaries also received medical consultations, medications and health education.
The initiative also reached Kuramo Senior College in Lagos, where volunteers conducted health awareness campaigns and medical outreach programmes aimed at promoting preventive healthcare among students.
In Abuja, MTN extended the campaign to Utako Motor Park through its “Know Your Numbers” initiative, providing transport workers and commuters with free health screenings, wellness education and basic medical check-ups.
Speaking at the impact showcase, MTN Nigeria’s Chief Operating Officer, Ayham Moussa, praised employees for their dedication and willingness to serve communities beyond their official responsibilities.
“From day one, we said we don’t just give money; we sacrifice, we put in the effort, we go to the field, and we even give our blood. Not many companies are doing what we are doing today. We are one of the very few making this kind of impact,” Moussa said.
Also speaking, Executive Director of the MTN Foundation, Odunayo Sanya, described Y’ello Care as more than a corporate social responsibility initiative, saying it challenges employees to recognise their privilege and use it to improve the lives of others.
“The greatest takeaway from Y’ello Care is that it confronts you with your privilege and helps you channel that privilege in the right direction,” she said.
According to Sanya, the programme has become a defining part of MTN’s corporate culture, inspiring employees to serve with compassion while changing public perception of the company.
“For me, privilege is a call to action. It gives us the capacity to step up and do what others cannot, ultimately creating a better life for those around us. That selfless drive is the true essence of Y’ello Care,” she added.
She noted that the initiative is also reshaping how communities view MTN, recalling the reaction of a market woman who expressed surprise that MTN employees would volunteer to clean markets, donate blood and provide free healthcare.
Sanya commended the company’s executive leadership for actively participating in the campaign, noting that their personal involvement contributed significantly to its success.
Describing the event as an impact showcase rather than a closing ceremony, she urged employees to sustain the spirit of volunteerism beyond the official campaign period.
“We make a living by what we earn, but we make a life by what we give. Let the spirit of Y’ello Care not be lost because that is who we are at MTN,” she said.
The impact showcase underscored MTN Nigeria’s commitment to promoting equitable healthcare, community development and employee volunteerism, with the company pledging to sustain the values of service and social responsibility beyond the 25-day campaign.
