By Peace Udugba
Infinix has officially unveiled the NOTE 60 Ultra in Nigeria, marking a bold step in its expansion into the premium smartphone segment. The launch event brought together industry leaders, retail partners, tech experts, media, and consumers, all gathered to experience the new device firsthand.
The event underscored the company’s commitment to delivering high-quality innovation tailored to the needs of the Nigerian market.
Speaking at the launch, Crank, Head of Auto at 234 Drive, highlighted the device’s unique design inspiration.
He described the NOTE 60 Ultra as drawing heavily from supercar aesthetics, with its sleek unibody structure, aerodynamic finish, and precision detailing. According to him, the collaboration reflects a growing fusion between automotive design and consumer technology, resulting in a product that balances performance with visual appeal.
Retail stakeholders also expressed strong confidence in the device’s success. Nnamdi Ezeigbo, CEO of SLOT Nigeria, and Olusegun Adebayo, CEO of Harmony Stores, emphasized the rising demand for smartphones that combine durability, power, and premium design.
They pointed to standout features such as satellite call and messaging capability, a 200MP camera powered by Samsung imaging technology, a 7000mAh battery, and the device’s overall build quality as key selling points. Both executives reaffirmed their commitment to ensuring widespread availability across their retail outlets nationwide.
Providing further insight into the company’s strategy, Yefui Nui, Marketing Manager at Infinix Nigeria, explained that the NOTE 60 Ultra represents more than just a new product. She described it as a deliberate move to strengthen the brand’s footprint in the premium category while continuing innovation across all segments.
She also reiterated Nigeria’s importance as a key growth market, noting ongoing investments in partnerships, product development, and customer engagement.
On pricing, Oluwayemisi Ode, PR Manager at Infinix Nigeria, emphasized the brand’s effort to balance premium features with affordability. She noted that while the NOTE 60 Ultra delivers flagship-level performance and design, it remains competitively priced to ensure accessibility for a wide range of consumers. According to her, this aligns with Infinix’s mission to make advanced technology available to more users without compromising quality.
The launch event also attracted several notable personalities, including Shine Rosman, Elozonam, Saga, and Neo Akpofure, alongside tech expert Izzi Boye. Their presence highlighted the growing connection between technology, lifestyle, and entertainment, reinforcing the NOTE 60 Ultra’s appeal to modern, style-conscious users.
Originally unveiled at the Mobile World Congress 2026, the NOTE 60 Ultra combines cutting-edge innovation with powerful performance. Key features include a 200MP camera system with advanced zoom capabilities, satellite connectivity, fast-charging technology, and a long-lasting battery designed to support heavy daily usage.
The device is now available at the Infinix Flagship Store in Abuja and through major retail outlets including SLOT, Pointek, Harmony Stores, 3CHUB, and Royalline across the country. With the launch of the NOTE 60 Ultra, Infinix is setting a new standard in Nigeria’s smartphone market—bridging the gap between premium aspiration and everyday accessibility.
