By Peace Udugba
Wema Bank Plc is celebrating the 9th anniversary of ALAT by Wema, Africa’s first fully digital bank, marking nearly a decade of transforming how Nigerians experience banking services.
Launched in 2017, ALAT by Wema was introduced as a bold response to the limitations of traditional banking—long queues, physical barriers, and slow processes. By eliminating these constraints, the bank redefined banking as a fully digital, instant, and accessible experience, enabling customers to open accounts, transact, and manage their finances seamlessly from anywhere.
Over the past nine years, the platform has evolved beyond convenience into a comprehensive digital ecosystem tailored to meet the needs of individuals, businesses, and a new generation of financially aware users. From enabling structured savings through features like ALAT Goals to simplifying payments and expanding access to financial services, the platform has continued to drive financial inclusion at scale.
This sustained innovation has positioned ALAT by Wema not just as a digital banking product, but as a dynamic platform that adapts and evolves alongside its users.
To commemorate the milestone, Wema Bank Plc has launched the “ALAT at 9” campaign, featuring a range of customer-focused activities, rewards, and interactive experiences designed to celebrate users while deepening engagement.
As part of the celebration, customers can access their personalised “ALAT Wrapped,” offering a visual summary of their journey on the platform, which can be downloaded and shared on social media.
Customers are also invited to participate in the “9 Features in 9 Days” experience by engaging with a designated feature daily. Completing all nine activities unlocks rewards, encouraging consistent use of the platform. Additionally, customers who complete their ninth transaction at exactly 9:00 a.m. or 9:00 p.m. will receive instant rewards.
The campaign also includes the “ALAT Evolution Jingle Challenge,” inviting users to create and submit the second verse of the ALAT jingle for a chance to win prizes.
Speaking on the milestone, the Managing Director and Chief Executive Officer of Wema Bank Plc, Moruf Oseni, said:
“ALAT at 9 is not just a celebration of time. It reflects how far we have come and where we are headed. We have continued to evolve with our customers, building a platform that is functional, engaging, and rewarding. This campaign is designed to give back to our users while reinforcing our commitment to innovation and customer experience.”
Also commenting, the Chief Digital Officer, Olusegun Adeniyi, noted that the campaign merges everyday banking with meaningful engagement.
“With ALAT at 9, we are transforming routine banking into an interactive experience. By combining personalised insights, gamified missions, and real rewards, we are creating a platform that responds to users in a more dynamic and rewarding way,” he said.
The anniversary activities will run from May 2 to May 31, with customers encouraged to log into the ALAT app to participate, complete tasks, and unlock rewards.
Existing customers can join by updating the app via the Google Play Store or Apple App Store and signing in, while new users can download the app and get started within minutes.
With the “ALAT at 9” celebration, Wema Bank Plc reinforces its position as a leader in digital banking, delivering not just financial services but a platform that continues to evolve with its users while rewarding them at every stage of their journey.
Categories: Banking, Business, Technology, Digital Economy
