By Peace Udugba — The Daily Torch Media
Rite Foods Limited has introduced LIDA Malt Classic, a new non-alcoholic malt beverage, as the Nigerian food and beverage manufacturer expands its product portfolio and seeks to respond to changing consumer preferences.
The new beverage was unveiled to media representatives and content creators during an immersion programme at the company’s manufacturing facility in Ososa, Ijebu Ode, Ogun State, on October 15, 2026.
Promoted under the slogan “LIDA Malt. Made for You,” the product is positioned as an option for consumers seeking a refreshing malt drink for meals, social gatherings and everyday relaxation.
The factory visit also provided participants with an opportunity to learn about Rite Foods’ manufacturing operations, product development processes and business strategies.
Rite Foods Highlights Product Innovation
Speaking during the programme, Ekuma Eze, Head of Corporate Affairs and Sustainability at Rite Foods Limited, said the introduction of LIDA Malt reflected the company’s commitment to developing quality products that meet consumer expectations.
The unveiling of LIDA Malt Classic to the media and the presentation of certificates to participants during the media immersion programme at Rite Foods Limited’s manufacturing facility in Ososa, Ijebu Ode, Ogun State, on October 15, 2026.
He explained that the beverage was designed to complement different occasions and everyday lifestyles.
Currently available in its Classic variant, LIDA Malt is packaged in polyethylene terephthalate (PET) bottles.
The company’s Managing Director and Chief Executive Officer, Seleem Adegunwa, said the launch demonstrated Rite Foods’ continued commitment to innovation and the development of products that respond to evolving market demands.
According to him, the company remains focused on strengthening its portfolio with offerings that combine quality, consumer relevance and distinctive brand positioning.
‘Made for You’ Drives New Brand
The Head of Marketing at Rite Foods, Toyin Nnodi, said LIDA Malt was developed with consumers’ preferences and everyday experiences in mind.
Nnodi explained that the brand’s “Made for You” proposition reflects the company’s intention to place consumers at the centre of its product development and marketing strategy.
She added that the introduction of LIDA Malt Classic underscored the company’s commitment to understanding changing consumer needs and creating products that fit their preferences and routines.
Rite Foods Expands Beverage Portfolio
LIDA Malt adds to the company’s growing range of beverages, which includes Bigi Carbonated Soft Drinks, available in 13 variants; Bigi Premium Drinking Water; Sosa Fruit Drink, available in five variants; and Fearless Energy Drink.
Rite Foods also manufactures Rite Spicy Beef, Bigi Beef and Bigi Flex Sausages, supported by automated production facilities and technology.
The company’s latest product introduction comes amid competition in Nigeria’s beverage market, where manufacturers continue to expand their offerings to attract consumers and strengthen their market positions.
Company Highlights Cleaner Energy Strategy
Beyond product development, Rite Foods used the factory immersion programme to highlight its approach to energy management, operational efficiency and sustainability.
Eze said the company was pursuing cleaner and more efficient energy solutions to support productivity, business continuity and its long-term sustainability objectives.
He noted that the company recognises the challenges associated with industrial operations in Nigeria while seeking to improve the efficiency and resilience of its energy supply.
According to Eze, approximately 95 per cent of Rite Foods’ energy consumption comes from natural gas and solar power, while diesel accounts for the remaining five per cent.
The company said its energy strategy forms part of its broader efforts to maintain efficient manufacturing operations while pursuing more sustainable business practices.
PTP Consultant Commends Factory Immersion Initiative
Also speaking during the programme, Mr Adetokunbo Modupe, Chairman and Chief Consultant of PTP, emphasised the importance of recognising and understanding the growth of indigenous businesses in Nigeria.
Modupe said the media and content creators were invited to tour the Rite Foods facility to enable them to see the company’s operations firsthand and appreciate its manufacturing capabilities.
He encouraged participants to recognise the emergence of Rite Foods as a growing Nigerian enterprise and the importance of understanding the role of locally established companies in the country’s industrial development.
The factory tour offered participants an opportunity to gain direct insight into the company’s production activities, operational infrastructure and expanding product portfolio.
With the introduction of LIDA Malt Classic, Rite Foods is seeking to strengthen its position in Nigeria’s food and beverage industry while offering consumers another locally manufactured malt beverage.
Tags: Rite Foods, LIDA Malt Classic, Nigerian beverage industry, Ekuma Eze, Seleem Adegunwa, Toyin Nnodi, Adetokunbo Modupe, Ososa, Ijebu Ode, Ogun State
