By Peace Udugba
Lagos, Nigeria – November 1, 2025
Jiji, Nigeria’s leading online marketplace, has officially launched its 2025 Black Friday campaign, themed “Deals Na Water.”The event offers shoppers massive discounts of up to 85% across top-selling categories, including Phones & Tablets, Electronics, Fashion, Home & Furniture, and more.
The month-long “Deals Na Water” Black Friday campaign promises unbeatable affordability, with verified sellers offering genuine discounts—creating the kind of high-value shopping experience Nigerians eagerly anticipate each year.
Growing Demand for Online Deals
Recent industry data shows that over 70% of Nigerians now search online first when looking for the best prices on essential goods. As the country’s digital transformation accelerates, with over 43 million active smartphone users, more consumers are turning to secure online platforms for convenience and savings.
As cost-consciousness increases, trusted marketplaces like Jiji are becoming the go-to destination for verified deals and everyday value.
Curated Deals Across Top Categories
Shoppers can explore the newly refreshed Jiji Black Friday landing page to find daily limited-time offers. Highlights include:
Shoppers can expect mouthwatering deals on:
– Smartphones and tablets from top brands
– Air conditioners, TVs, and sound systems
– Fashion essentials and accessories
– Home appliances, furniture, and more
All discounted offers are sourced exclusively from verified sellers with Verified ID badges on Jiji, ensuring transparency and buyer protection.
Commenting on the launch, Maxim Makarchuk, COO of Jiji Africa, said:
This year’s Black Friday is designed to give Nigerians real value through massive savings that feel like deals flowing as freely as water. We’re thrilled to connect millions of buyers to genuine discounts from trusted sellers across the country.”
He also highlighted the opportunity for businesses to boost sales during the retail season:
For sellers, this is the biggest opportunity to grow visibility and sell faster by offering at least 15% off to be featured on our official Black Friday page. We believe that when buyers win, sellers also win. That’s the marketplace advantage.”
Safe, Convenient Shopping Experience Jiji continues to prioritise security, convenience, and transparency. Buyers can chat directly with sellers, inspect items before making payment, and follow in-app Jiji Safety Tips to ensure secure transactions.
The “Deals Na Water”Black Friday campaign runs from November 1 to 31, 2025, Jiji invites both buyers and sellers across Nigeria to take full advantage of the country’s biggest shopping season and enjoy unbeatable discounts.
