By Peace Udugba -The Daily Torch Media
Bigi Carbonated Soft Drink and Fearless Energy Drink, leading brands from the stable of Rite Foods Limited, are set to bring music, talent and entertainment to students of Yaba College of Technology (YABATECH), Lagos.
The three-day campus entertainment experience, organised as part of the brands’ ongoing engagement through Soundcity OnTour, will hold from September 15 to 17, 2026.
The programme is designed to place students at the centre of the experience, combining music, talent discovery, competitions and interactive activities while providing platforms for young people to showcase their creativity.
The engagement will begin with campus activations aimed at building excitement among students before the spotlight shifts to emerging musical talents on the second day through the Bigi Music Competition.
Aspiring artistes will have the opportunity to perform before a wider audience and compete for the top prize of ₦1 million as the YABATECH campus winner.
The winning talent will also progress to the national stage, where participants will have access to further exposure and development opportunities.
In addition to music, Fearless Energy Drink will host the Fearless Dance Challenge, giving talented dancers at YABATECH an opportunity to compete, entertain their peers and showcase their skills.
According to Ekuma Eze, Head of Corporate Affairs and Sustainability, Rite Foods Limited, the company is committed to creating platforms that reflect the aspirations and creativity of young Nigerians.
“Young people are not waiting for culture to happen; they are creating it every day. Through the Bigi and Fearless brands, we want to meet them where that creativity is most visible and give them platforms where they can express themselves, discover their capabilities and connect with opportunities beyond the immediate moment,” Eze said.
The three-day engagement will climax on September 17 with the Soundcity OnTour concert, featuring music, performances and entertainment as students experience the full scale of the campus activation.
The initiative further reinforces Bigi and Fearless Energy Drink’s focus on connecting with young Nigerians through entertainment, talent development and platforms that encourage self-expression.
