By Peace Udugba
As families across Nigeria prepare for the new academic session, leading dairy brand Peak Milk, from FrieslandCampina WAMCO Nigeria Plc, has launched its 2026 “Peak Love Back-to-School” campaign, aimed at supporting parents as they prepare their children for the new school year.
For many Nigerian families, the back-to-school period comes with renewed preparations, including shopping for school essentials, getting uniforms ready, planning meals and adjusting household routines ahead of resumption.
It is also a period when parents seek ways to ensure their children are confident, nourished and ready to take on the demands of a new academic year.
This year’s Peak Love Back-to-School campaign is built around the insight that the back-to-school season provides parents with another opportunity to express love and support for their children as they begin a new chapter in their education and development.
From a nourishing breakfast to a lunchbox packed with care, Peak Milk says these everyday preparations are meaningful expressions of parental love and support.
Through the campaign, Peak Milk is offering targeted shopper promotions across selected outlets nationwide, with school-related gift items, including water bottles and lunch flasks, available with qualifying purchases.
The campaign will also feature experiential activations at multiple consumer touchpoints, where shoppers can participate in Spin and Win activities for prizes such as laptops, school bags and educational tablets.
Speaking on the campaign, Marketing Manager, Peak, Omolara Banjoko, said the back-to-school season represents an important period for families and children.
“The back-to-school season is a crucial time for families because it represents a fresh start for children and a new chapter in their growth. Parents put considerable effort into ensuring their children are ready, from what they eat before school to the things they need throughout the day.
“At Peak, we want to support parents in this process and celebrate the love behind their preparation as they begin another school year, while creating opportunities for them to enjoy more value from Peak.”
The campaign commenced across selected retail and consumer touchpoints nationwide on August 17, 2026, with activities planned to engage shoppers and families throughout the back-to-school season.
According to Brand Manager, Peak, Boluwatife Ayano, the campaign is designed to reflect the realities of families preparing for a new school year while creating additional opportunities for consumers to engage with the brand.
“Getting children ready for school takes planning, commitment, and a lot of support from parents. This year’s campaign reflects that reality while giving families something to look forward to.
“From rewarding shoppers in-store to creating experiences where families can engage with Peak, we are bringing the campaign to life across different touchpoints. We want Peak to be part of the preparation that helps families start the new school year with confidence.”
The Peak Love Back-to-School campaign reinforces the brand’s commitment to supporting Nigerian families while celebrating parents who continue to invest in their children’s growth, education and future.
As the new school year begins, Peak Milk is encouraging families to prepare, nourish and show up with love for their children — because “a Peak Breakfast is Peak Love.”
