By Peace Udugba
Thousands of students of Delta State University (DELSU), Abraka, participated in MTN Nigeria’s Live It 100 on Campus activation, a three-day event that blended entertainment, gaming, interactive experiences and prize giveaways, with a Nursing Science student emerging winner of a brand-new car.
The activation, held from June 17 to June 19, 2026, transformed Campus III of the university into a hub of activities as students engaged in games, competitions, brand experiences and entertainment programmes aimed at rewarding and connecting with young people.
Speaking at the grand finale, MTN Nigeria’s Senior Manager, Segment Marketing (Youth, Women and Teens), Temilolu Salako, said the initiative underscores the telecommunications company’s commitment to supporting young Nigerians beyond providing connectivity.
According to him, the MTN Pulse platform was created to engage students in ways that support both their academic pursuits and personal development.
“MTN Pulse is an impactful campus initiative designed to celebrate and support young people. We want students to have opportunities to learn, connect, showcase their talents and enjoy memorable experiences while on campus,” Salako said.
He noted that the activation has continued to expand across tertiary institutions across the country as part of MTN’s broader youth development and engagement strategy.
The university management commended the initiative, describing it as a valuable contribution to students’ welfare and well-being.
Representing the Vice-Chancellor, the Dean of Students’ Affairs, Prof. Vincent Efebeh, praised MTN for its sustained investment in young people and for creating opportunities that combine learning, recreation and community engagement.
He said the programme provided students with an avenue to relax, interact and recharge outside the classroom environment.
Also speaking, the President of the Students’ Union Government (SUG), Comrade Kingsley Dumuje, described the activation as one that resonated strongly with students.
According to him, the programme demonstrates MTN’s understanding of students’ needs beyond academics by combining entertainment, engagement and meaningful rewards.
The highlight of the event came during the raffle draw on the final day when Joyce Obarakpor, a 200-level Nursing Science student, won a brand-new car, sparking excitement among students and attendees.
Expressing her gratitude, Obarakpor said she had envisioned winning before the event and dedicated the prize to her mother.
“My mum is going to be very excited because she has sacrificed so much to ensure my siblings and I receive a good education. I want to thank MTN for this opportunity. I’m very happy and excited,” she said.
Live It 100 on Campus is part of the MTN Pulse youth engagement platform, which seeks to connect with students through experiences that combine entertainment, learning and opportunities while strengthening the company’s relationship with young Nigerians across tertiary institutions nationwide.
