By Peace Udugba
Rite Foods Limited, one of Nigeria’s leading food and beverage companies, added colour, excitement and refreshment to the 2026 Ojude Oba Festival, reaffirming its commitment to preserving and promoting the rich cultural heritage of Ijebu-land.
Widely regarded as one of Nigeria’s most celebrated cultural events, the Ojude Oba Festival brings together generations of Ijebu sons and daughters, as well as admirers of the culture from across the country and beyond. With a history spanning more than a century, the festival remains a vibrant expression of identity, tradition, unity and communal pride.
At this year’s edition, Rite Foods attracted large crowds to its pavilion, where guests enjoyed a variety of the company’s award-winning beverages and snacks while experiencing the cultural displays that have become synonymous with the festival.
Speaking on the company’s continued support for the event, Managing Director of Rite Foods Limited, Seleem Adegunwa, said the sponsorship reflects the organisation’s commitment to celebrating and preserving the cultural values of the Ijebu people.
“The Ojude Oba Festival represents unity, heritage and community spirit. As a proudly Nigerian company with deep roots in Ijebu-land through our operations in Ososa, we remain committed to supporting initiatives that preserve our culture and strengthen the bonds that connect our people,” he said.
The 2026 festival, themed “Ojude Oba 2026: Celebrating the Legacy of Oba Sikiru Kayode Adetona,” paid tribute to the late Awujale of Ijebu-land, Oba Sikiru Kayode Adetona, whose leadership and contributions left a lasting impact on Ijebu-land and Nigeria.
Also speaking, Brand Manager of Fearless Energy Drink, Olaniyi Aderuku, said Rite Foods’ relationship with Ijebu-land extends beyond business.
“Our connection with Ijebu-land is built on shared values and mutual growth. We believe in celebrating the identity of the people and contributing meaningfully to the preservation of their cultural heritage,” he said.
Aderuku noted that the core values of Fearless Energy Drink—courage, ambition, self-expression and confidence—align closely with the spirit of the Ojude Oba Festival.
“Ojude Oba embodies fearlessness in many forms, from its spectacular fashion and horsemanship displays to the creativity, confidence and pride of a people who continue to honour their heritage while embracing the future,” he added.
According to him, Rite Foods has consistently partnered with the festival over the years, creating memorable consumer experiences through engaging activations and quality products that have become household favourites across Nigeria.
One of the highlights of the celebration was the energetic performance by the Rite Foods activation team, whose dance presentation entertained guests and contributed to the festive atmosphere. The performance drew admiration from dignitaries and visitors, further enhancing the cultural spectacle.
Visitors to the Rite Foods pavilion were treated to a range of products, including Bigi Carbonated Soft Drinks, Bigi Premium Drinking Water, Sosa Fruit Drink, Fearless Energy Drink, and the company’s sausage brands—Bigi Beef Sausage, Rite Spicy Sausage and Bigi Flex Sausage.
In his address, Ogun State Governor, Dapo Abiodun, reaffirmed his administration’s support for the festival and commended the Regberegbe groups and families of renowned warlords whose participation continues to define the uniqueness of the event.
The governor also praised corporate sponsors for their contributions to the success of the festival and acknowledged the efforts of Hannatu Musa Musawa in promoting tourism development in Nigeria.
Describing Ojude Oba as a symbol of religious harmony, peaceful coexistence and communal unity, Abiodun said the festival has evolved into a major platform for tourism, economic growth, cultural pride and social inclusion.
He reiterated his administration’s commitment to implementing policies and programmes that will create greater economic opportunities for the people of Ijebu-land.
“The people of Ijebu-land deserve commendation for their unity, resilience and commitment to preserving our rich cultural heritage for future generations,” the governor said.
Rite Foods Limited continues to receive recognition for its contributions to Nigeria’s fast-moving consumer goods sector, earning accolades for sustainability, innovation and social impact from institutions including the SISA Awards, SERAS Awards and Edge Awards.
