By Peace Udugba
Africa’s first generative artificial intelligence platform designed specifically for marketing and advertising agencies, Ad-Agency GPT, will be officially unveiled at MarkHack 5.0, Nigeria’s leading marketing, media and technology conference.
The platform will be introduced by Tomi Davies, Collaborator-in-Chief at TVC Labs and founding President of ABAN, alongside Victor ‘Gbenga’ Afolabi, Group Chief Executive Officer of GDM Group, on June 5, 2026, at the Oriental Hotel in Victoria Island, Lagos.
According to the organisers, Ad-Agency GPT represents a major advancement in Africa’s marketing technology ecosystem. Developed as an end-to-end intelligent platform, it is designed to support the entire agency workflow—from interpreting client briefs and generating culturally relevant copy to campaign planning, strategic scenario development and content validation.
The platform’s integrated architecture is expected to enable agencies of all sizes to operate with the speed, sophistication and strategic capabilities traditionally associated with large global agency networks.
At the heart of the platform is a contextual intelligence framework tailored to African markets. By incorporating insights into African consumer behaviour, regional language nuances, FMCG activation models and cultural dynamics, Ad-Agency GPT is designed to produce market-ready outputs that address the limitations of generic AI tools, which often lack local relevance.
The developers said the platform will also help agencies preserve and build institutional knowledge, ensuring continuity, learning and ongoing refinement across campaigns.
MarkHack 5.0, themed “The Culture Algorithm: AI × Human Experience,” will bring together stakeholders from the marketing, technology, policy and creative sectors to examine the growing influence of artificial intelligence on culture, identity and decision-making.
Within that context, the unveiling of Ad-Agency GPT is expected to signal a significant shift in the industry, positioning AI not merely as a productivity tool but as foundational infrastructure for marketing execution across Africa.
Participants at the conference will witness live demonstrations of the platform, including campaign ideation, multi-format content generation and culturally adaptive strategy development. Organisers said the sessions are intended to provide practical insights into how agencies can accelerate workflows, improve creative output and deliver campaigns that resonate across diverse African markets.
Ad-Agency GPT will launch with an open-access model to encourage widespread adoption across the industry. A Pro version, featuring advanced capabilities such as expanded output capacity, collaborative workspaces and access to GDM Group’s proprietary campaign playbooks, is expected to be introduced as the platform expands.
Organisers noted that the phased rollout is aimed at positioning the platform as a long-term operating system for agency growth, innovation and competitiveness.
The unveiling of Ad-Agency GPT at MarkHack 5.0 further reinforces the conference’s role as a catalyst for innovation in the marketing and communications industry while highlighting GDM Group’s efforts to drive AI-powered transformation across the African continent
