Bwy Peace Udugba
Fidelity Bank Deepens SME Support with Masterclasses on Pricing, Digital Growth
Fidelity Bank Plc has intensified its support for small and medium enterprises (SMEs) with a series of high-impact masterclasses aimed at strengthening business capacity, improving efficiency, and expanding market opportunities.
The initiative, rolled out throughout April 2026, is part of the bank’s broader strategy to empower entrepreneurs with practical, hands-on skills across critical areas of business growth.
The first session, titled “Pricing That Works: How to Charge Right and Earn More,” held on April 10 at the Fidelity SME Hub in Gbagada, Lagos, focused on helping business owners develop sustainable pricing strategies.
Participants were guided on costing, value-based pricing, pricing psychology, and customer perception—key areas often challenging for SMEs.
About 100 entrepreneurs from diverse sectors attended the session, gaining insights into how to set competitive prices while maintaining profitability.
Building on the success of the first session, the bank hosted a second masterclass on April 14 and 15 themed “Baking Masterclass: From Kitchen to Cashflow.” The practical session targeted bakers and food entrepreneurs, equipping them with techniques to improve product quality, ensure consistency, and boost income.
Speaking on the initiative, Divisional Head of SME Banking at Fidelity Bank, Ugochi Osinigwe, said the programme reflects the bank’s commitment to driving economic growth through SME development.
“At Fidelity Bank, we believe that when SMEs succeed, the economy grows. That is why we have curated a suite of masterclasses that provide entrepreneurs with practical skills they can apply immediately,” she said.
She added that the SME Masterclass Series forms part of the bank’s wider support framework, which includes business advisory services, funding, market access, and capacity-building programmes delivered through its SME hubs nationwide.
The series continues with a third session, “Grow Online Sales on a Budget,” scheduled for April 24, which will focus on helping entrepreneurs increase visibility and sales using cost-effective digital tools.
The final session, “Take Your Business Global: One-on-One Trade Advisory,” slated for April 29, will provide personalised guidance on export readiness, cross-border transactions, and navigating international markets.
Fidelity Bank, which serves over 10 million customers across Nigeria and its United Kingdom subsidiary, continues to earn industry recognition for its SME-focused initiatives. The bank recently received the Best Retail and SME Bank Award from Independent Newspapers, alongside several other local and international honours.
The masterclass series underscores the bank’s sustained commitment to strengthening Nigeria’s MSME sector and supporting entrepreneurs to scale their businesses locally and globally.
