By Peace Udugba -The daily torch media
Regulatory agencies and industry stakeholders have commended Rite Foods Limited for its commitment to safe and high-quality manufacturing practices, describing the company’s consumer-focused approach as a key driver in strengthening public confidence in Nigeria’s food and beverage sector.
The commendation was given by the Federal Competition and Consumer Protection Commission (FCCPC) and the National Agency for Food and Drug Administration and Control (NAFDAC) during a stakeholder forum held to mark World Consumer Rights Day. The event, themed “Safe Product, Confident Consumers,” was organised by the Brand Journalists Association of Nigeria (BJAN) and hosted at Rite Foods’ modern production facility in Ososa.
The forum brought together regulators, consumer advocates, and media practitioners to deliberate on product safety, responsible manufacturing, and consumer awareness as essential pillars for building a transparent and accountable marketplace.
Observed annually on March 15, World Consumer Rights Day provides a platform to promote consumer protection and reinforce trust in products and services.
In his welcome address, the company’s General Manager of Operations, Femi Ajileye, reaffirmed Rite Foods’ commitment to delivering world-class products produced in line with global best practices. He noted that investments in advanced technology, automation, and stringent quality assurance processes demonstrate the company’s dedication to excellence and customer satisfaction.
Speaking at the event, FCCPC South-West Zonal Coordinator, Olubunmi Dorcas Otti, who represented the Executive Vice Chairman, Tunji Bello, said Rite Foods’ transparent operations and adherence to high production standards reflect a strong commitment to consumer protection. She emphasised that opening its factory to regulators, journalists, and stakeholders further underscores the company’s confidence in its processes.
Similarly, NAFDAC Deputy Director in the Food Regulatory Directorate, Tinuola Akinnubi, representing the Director-General, Mojisola Adeyeye, highlighted the importance of consumer rights, including safety, access to information, freedom of choice, and avenues for redress. She stressed that a protected consumer is vital for building strong markets and sustainable national growth.
Delivering the keynote address, consumer rights advocate Sola Salako, President and Founder of the Consumer Advocacy Foundation of Nigeria (CAFON), underscored the role of technology in enhancing consumer protection. She introduced the CAFON Consumer Companion (3C) App, designed to assist consumers in understanding and enforcing their rights, while also enabling the media to verify claims and promote accountability.
On behalf of BJAN, its Chairman, Dan Obi, commended Rite Foods for granting journalists access to its production facility, describing the move as a demonstration of accountability and professionalism. He noted that the level of hygiene, automation, and operational standards observed during the factory tour reinforces confidence in the company’s products.
Rite Foods’ product portfolio includes several beverage and food brands such as Bigi Carbonated Soft Drinks, Bigi Premium Table Water, Sosa Fruit Drink, Fearless Energy Drink, and a range of sausages.
The company has also received industry recognition, including the Outstanding FMCG Corporate Brand of the Year at the Edge Awards, as well as honours at the Sustainability, Innovation and Social Impact (SISA) Awards and the SERAS Awards.
