By Peace Udugba.
Abdullahi Maiwada, the National Public Relations Officer (PRO) of the Nigeria Customs Service (NCS), had always been driven by a passion for innovative communication. His dedication and expertise had earned him a prestigious spot among Nigeria’s top 50 PR professionals in the 2025 PR Power List, published by GLG Communications in partnership with The Guardian Newspaper.
The recognition was a testament to Maiwada’s ability to shape narratives and drive impactful change in the communication space. He was named in the Changemakers Category, which celebrated professionals who challenged the norm and introduced innovative practices with measurable results.
According to the 2025 edition, Maiwada was praised for “shaping the future of public relations through bold moves, long-term experience, and impact-driven communication.” This honor not only reflected Maiwada’s individual excellence but also the growing credibility of the NCS in the public communication landscape.
Maiwada attributed his success to the visionary leadership of Comptroller-General of Customs, Bashir Adewale Adeniyi, who had empowered the NCS team to think differently, act boldly, and represent the service with dignity and professionalism.
When asked about his reaction to the listing, Maiwada described it as a “humbling milestone” and a testament to the progress made in institutional communication within the NCS. He emphasized the service’s commitment to modernizing public engagement, enhancing transparency, and building trust through effective storytelling and timely dissemination of accurate information.
As Maiwada looked to the future, he was filled with excitement and anticipation. He knew that this recognition was not just a celebration of his own achievements but also a reminder of the importance of innovative communication in shaping the narrative and driving change. With his expertise and dedication, Maiwada was poised to continue making a lasting impact in the world of public relations.
